In Colombia, Hilton has signed six multimillion-dollar franchise agreements.
South America, according to Hilton Worldwide management, will continue to be a new revenue stream for the next decade. عقارات للبيع
Christopher J. Nassetta, the company's president and CEO,
has signed six additional franchise agreements with METRO Hotels to open
additional properties in popular tourist destinations over the next five years.
Two hotels are now being built and are slated to open in
2013. In Barranquilla and Cartagena, they are both Hampton by Hilton
properties. There will be 125 rooms in Barranquilla and 132 rooms in Cartagena.
The four additional new hotels' locations are yet to be revealed.
In a company news release, the anticipated development cost
of the six hotels was also not provided. Analysts in the hospitality industry,
on the other hand, predict that the building cost alone will be in the
millions.
Hilton's vice president of development for South America,
Cristiano Gonçalves, views "Hilton Worldwide sees Colombia as a key
strategic development market. The inclusion of these new sites demonstrates the
amazing momentum behind our region-wide multi-brand expansion strategy."
METRO Hotels' Development Director, Felipe Galeano, stated
that his company is "convinced of the Hampton product's tremendous
potential in Colombia's major and intermediate cities. For the Colombian business
traveler, we believe it provides the ideal degree of luxury, service, security,
and cost efficiency."
According to Phil Cordell, who is in charge of Hilton's
global focused service and Hampton brand management, "For budget-conscious
business and leisure travelers, Hampton by Hilton is an excellent choice. We
are excited to introduce Hampton's unrivaled customer care and unsurpassed
quality to this burgeoning country."
"We stand behind the brand with a 100 percent
Satisfaction Guarantee," he says, "and we don't expect guests to pay
if they aren't delighted with their stay."
The 125-room Hampton by Hilton Barranquilla will be part of
a mixed-use development in the center of Barranquilla's commercial district.
The 132-room Hampton by Hilton Cartagena will be located near the Convention
Center and the Old City in the Bocagrande neighborhood. In Latin America,
Hampton Hotels now has 16 locations and wants to extend its footprint
throughout the continent.
The Hampton by Hilton brand's trademark amenities will be
available at both hotels, including a trendy Perfect Mix lobby, free Wi-Fi
throughout, and the Jump Start fitness center.
According to a press statement from Hilton, the new hotels
are "planned and styled to appeal to both business and leisure tourists,"
and will "provide best-in-class service and comfort." The free On the
House hot breakfast, a 24-hour snack space, and a bar area with nighttime
dining options are all available to assist guests interact after meetings.
In Latin America, Hilton Worldwide now maintains a portfolio
of 50 hotels and resorts, three of which are in Colombia. Hilton Bogota, Hilton
Cartagena, and Embassy Suites by Hilton Bogota - Rosales are the three hotels.
The company is "actively pursuing more Latin American
growth prospects with a solid development pipeline" that includes sites in
Argentina, Brazil, Colombia, Mexico, Panama, and Peru, according to the news
release.
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