In the Czech Republic, the franchising business has started quite recently.
Unlike in the Czech Republic, where a franchise legal framework is lacking, “franchise agreements” (or franchise agreements) are not regulated by law. Such agreements are entered into by parties that are required to abide by the Civil Code and contract law's general rules. There are no foreseeable future legislative actions which will influence the Czech franchise industry. Licensing, purchase, lease, and agent agreements are commonplace in franchise agreements, while intellectual property and competition laws are always stringent in franchise business relationships. There have been no recent Supreme Court rulings on franchising, however. Only decisions made by the Office for the Protection of Competition in the Czech Republic will be addressed in this article. the pearl doha
generally standard features of a franchise
In the absence of an established franchise
legal framework, the Czech courts and the Office for the Protection of
Competition (the “Office”) are left with the difficult task of formulating
regulations to define and determine what activities or agreements fall under
the franchise and trade mark laws. These definitions belong to the
“franchising” classification. The basic feature of a franchise business in the
Czech Republic is further defined using the analysis of these definitions.
It is one of the most distinctive features
of the relationship that it is focused on profit. Because the franchise is to
re-sell goods or provide services, the franchise is granted with fairly
specific parameters. The franchise agreement stipulates the terms and
conditions under which the franchisee will be granted rights and obligations.
In addition to these rights and obligations, franchises and license agreements
differ. To get the most out of your franchise, here are the rights that you
receive: to use the trademark or brand of the franchisor, use the intellectual
property and industrial rights of the franchisor, and utilize the support
services offered by the franchisor, which include centralized assistance (e.g.
marketing). An implication of the franchisee's acceptance of various
obligations is that these commitments compel the franchisee to use the
franchisor's trade name or brand in a prescribed manner, to apply their own
knowledge or intellectual property rights or industrial rights as prescribed,
and, usually, to pay the franchisor a fee on a periodic basis. Under this
franchise agreement, two independent entrepreneurs agree to enter into a
partnership. The European Franchise Federation emphasizes that both individuals
are completely separate from each other.
Competition Office of the Czech Republic's
Bureau for Franchising Decisions
Despite EU laws having a direct influence
on the Office's practices, the information can be found even in the decisions
prior to the Czech Republic joining the EU. When in doubt, look to the European
Court of Justice (ECJ) and the European Commission (EC), both of which support
the Office's decisions (which is, however, absent). Additionally, some of these
decisions are noteworthy, as the Office is believed to have provided assistance
in answering several important competition law issues that are relevant to
franchises, and we believe these are vital for franchise businesses in the
Czech market.
To reach the essential elements of
franchise chain management, on the one hand, the franchisor shares its
knowledge and offers assistance to franchisees, and on the other, individual
franchisees must also share their know-how with each other. However, they
enable the franchisor to take the necessary measures to preserve the franchise
chain's identity and reputation. Since it is required to safeguard the core
franchise chain operation, this model and related provisions fall outside the
scope of anticompetitive agreements
It is, however, in this decision of the Office
that the remark that some franchise agreements may be found to be
anticompetitive is made (referring to an ECJ ruling of January 28, 1986,
C-161/84, Pronuptia, ECLI:EU:C:1986:41). The franchise model, however, is not
immune from competition law.
In this case, the decision had already been
confirmed, as the Office no. S 88/04, from 28 July 2004, decided the same thing
(Temposervis, a.s.). The Office found a violation of the competition law in a
practice it found under a franchise agreement, which provided a bonus scheme
for a franchisee who followed recommended prices. The price recommendations,
maximum re-selling prices, and bonus incentive provided to franchisees were all
found to be in compliance with Czech competition law, but they were found to be
anticompetitive because of the franchisee's bonus incentive, and thus consumers
may have been harmed. In indirect price-fixing practices, Microsoft interprets
this as hard-core restriction of competition.
The franchising model is best described as
one in which two independent entrepreneurs cooperate extremely closely. There
may be legal issues if the collaboration intensifies into a hostile rivalry.
The Office grants protection to know-how transfers while strictly prohibiting
any direct or indirect price-fixing.
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