Generation Z Shopping Has a Big Impact on Asian Retail Markets.
Online shopping has surpassed brick-and-mortar retail as the most popular mode of purchase in several Asian regions, according to CBRE's new Asia Pacific Consumer Survey. In the future years, consumers aged 18-24, popularly known as 'Generation Z,' are expected to play a significant role in the regional retail industry. Landlords and merchants will need to be proactive in order to stay competitive as a result of issues like these. Sale While 50% of Asia Pacific customers still visit a store to make a purchase, studies suggest that in rising markets such as China and India, the majority of respondents (76 percent and 68 percent, respectively) prefer to shop online. This is also true in more developed economies such as South Korea and Taiwan, where 73 percent and 55 percent of customers, respectively, reported that internet shopping is their primary mode of purchasing. "Given the scarcity of high-quality retail space in emerging markets, particularly in lower-tier c...